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UX/UI Designer

Hello! I'm Shruti

I design user experiences that delight and convert.

I help hotel and e-commerce brands turn complex customer journeys into smooth, intuitive, and
high-converting digital experiences.

Some brands I've worked with

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Featured Work

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Omni Hotel Group
An improved sign-up experience that boosted loyalty conversions by 8% in just 3 months.
Featured Work
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ITC E-Store
Revising the cart drawer and cart page experience to reduce bounce rates by 22%
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Gymzilla Gym Website
Usability and Accessibility Testing for a startup fitness brand to reduce exit rates by 25%
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Sacet Diamonds
E-commerce website redesign & UX research to elevate customer retention by 18%
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Entytle Insyghts
Saas web redesign & UX strategy

© Shruti Vidyanand 2025

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